Citibank
About the Client
Citibank is a leading global financial institution serving millions of customers across more than 160 countries. They offer a wide range of banking, credit, and investment services to individuals and businesses.
Project Overview
The goal was to enhance the user interface of Citibank’s customer loyalty program, making it more intuitive, visually engaging, and optimized for both web and mobile platforms to improve user experience.
My Role
I led the UI/UX design for the loyalty platform, focusing on improving usability, visual clarity, and responsiveness across devices while aligning with Citibank’s brand and enterprise design standards.
Technologies Used
Bootstrap
JavaScript
HTML/ CSS
Figma
Project Gallery
The Results
The updated interface improved user engagement and clarity across devices. The refined UX contributed to a smoother reward redemption flow and received positive feedback from internal stakeholders for its usability and visual polish.
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